Monday, October 5, 2015

Ad Blocking - A Growth Industry

So just last week the number one paid app on the apple app store was a three day old ad blocker. The developer of this ad blocker had "a change of heart" after the app had been out for three or four days and pulled it. Today I fire up my work computer that has the very popular AdBlock extension installed, only to find that it was now participating in the "Acceptable Ads program" and if you read the fine print, the developer is selling his company. It's enough to make you go HUMM? who is bribing/buying up these popular ad blockers.

PS Also last week, Bloomberg had a article that outlined the joke that online adds had become because of bots and the ad blockers.